Seiko 7A38 - by the numbers

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Forum Home > 7Axx General Discussion Area > Rather belatedly - Some real Anorak-level information ....

Seiko7A38
Site Owner
Posts: 9109

As some members may already be aware, there exists a facility to have a 'signature' on your profile - which unless you uncheck the box, displays at the bottom of your every post. I must admit I have quite a lengthy one, but the novelty of using it wore off long ago.

--
Some watches are made to last only as long as they are fashionable. 
Some watches simply aren't made to last.
Seiko watches are designed to withstand the ravages of both time and fashion. Some day, perhaps, all watches will be made this way.
November 9, 2014 at 4:24 AM Flag Quote & Reply

Seiko7A38
Site Owner
Posts: 9109

Indeed nowadays, and from the very outset of the forum, I discourage members from using them, because they only serve to clutter.

Going back to one of my very first posts I made, where I attempted to lay down some basic ground rules for the forum, in this thread:

Not so much Rules as Guidelines ....

I wrote: Originally posted by myself on January 30, 2012 at 8:07 PM:


In a similar vein - keeping the forum clean-looking and uncluttered:  Signatures.

As you can see from my first post, I'm still using that slogan from the 1986 TV Seiko advert, which I've used on other watch forums.

It comes from a Ted Bates produced advert, featuring a Titanium Seiko 7A38-7120, and was filmed using a motion control camera.

See: http://www.youtube.com/watch?v=JGiphyRTJ-A

It's also very annoying to keep seeing it pop (by default) every time I post.

That's why I'm unchecking the 'Include my signature' box 99% of the time. :roll:

If you're going to have a signature, please keep it short (maybe to one line),

and please change the font to something different from the default Arial.


There is also the facility to include URL links and photo images in your signature.

Rule # 2 - Until I figure out how to disable it, do not even think about going there.


Thanks, Guys. ;)


November 9, 2014 at 4:28 AM Flag Quote & Reply

Seiko7A38
Site Owner
Posts: 9109

If you watch that YouTube video of the advert, which only lasts a little over half a minute, you'll see the 7A38-7120 (and another period Seiko quartz watch) surrounded by various other nondescript watches which rapidly decay as the camera gradually zooms in on it:



Unfortunately, when it comes to close-up shots of the 7A38-7120, where the chrono' sweep second hand is conveniently synchronized with the constant seconds hand, on the example they've used, the sweep second hand misses its marks by a country mile. :roll:



During these 30-odd seconds of the advert, the deep male voice-over artist reads that 4 line spiel ....


Some watches are made to last only as long as they are fashionable.

Some watches simply aren't made to last.

Seiko watches are designed to withstand the ravages of both time and fashion.

Some day, perhaps, all watches will be made this way.


and there is what is best decribed as some clunky piano music, which keeps time with the seconds beat, playing in the background.


November 9, 2014 at 4:49 AM Flag Quote & Reply

Seiko7A38
Site Owner
Posts: 9109

Athough I distinctly remember seeing the advert on UK TV back in 1986, at the time I had no idea that the watch featured was a 7A38 (of any kind) - indeed I didn't buy my first, a stainless 7A38-7270 until a couple of years later. Perhaps the quirky advert had planted a subliminal message - but even then it didn't 'click'. When I 're-discovered' 7A38's about 5 years ago, I saw the advert on YouTube and became fascinated by it - hence I started using that slogan as my signature on a few other watch forums.


As an aside, there is another slightly different version available on YouTube: http://www.youtube.com/watch?v=6Ix3xuWcnNo



It's captioned: Seiko ad motion control 1986

The uploader of this video, who appears to be partly responsible for the production of the advert wrote:



Explanation of Motion Control here: http://en.wikipedia.org/wiki/Motion_control_photography

I googled it a bit more and later found this interesting little website: http://www.camerafx.co.uk/

Camera Effects was a film opticals studio (post-production and visual effects) based in London.

It had a world wide reputation for producing film special effects for television commercial and film title projects.

On the right hand side-bar of the home page there's this thumbnail, which is a link to Youtube - but note what's underneath it ....


  


Presumably Ken Turner was the freelance director of the Seiko commercial - because he didn't work for directly for Camera Effects.

His Wikipedia entry: http://en.wikipedia.org/wiki/Ken_Turner_(director) - includes a link to another company - Clearwater_Features.


-------------------------------------------------------------------------------------------------------------------------------------------------------------------------


Two years after it was uploaded (in 2009) some anorak (using his alter ego internet handle) posted a comment on this video:


November 9, 2014 at 5:35 AM Flag Quote & Reply

Seiko7A38
Site Owner
Posts: 9109

But that wasn't the anorak-level information referred to in the title of this topic. Oh No. ;)


Getting back to that earlier quote from my post of January 2012:

As you can see from my first post, I'm still using that slogan from the 1986 TV Seiko advert, which I've used on other watch forums.


Truth is, I haven't always used exactly that. Sometimes slight variations of the full advert spiel - depending how the mood took me.

Incidentally, the punchline slogan (penned by the Ted Bates ad agency): Some day all watches will be made this way.

.... actually dates back to the late 1970's.


And that, together with the YouTube video link, is what I'd been using as a signature on MWR since I signed up in December 2009:


November 9, 2014 at 6:07 AM Flag Quote & Reply

Seiko7A38
Site Owner
Posts: 9109

As you can see, I'm not exactly what you'd call a prolific poster on the MWR forum - 27 posts in 3 years ! :lol:

However, I felt I had to post something in this recent Gen. 1 thread, due to the OP's blatant stupidity in bidding as he did ....

http://www.mwrforum.net/forums/showthread.php?66548-SEIKO-GEN-1-89-issue-with-original-strap-HELP-WITH-VALUE

.... and that's when the slightly anorak-level information, referred to in my topic title came to light. ;)


Now I'd always assumed that the 'clunky piano music' was something which Seiko had commissioned for their 1986 advert.

Seems not, because a little later in the day, the MWR forum administrator IanP wrote in his post #11:




Indeed, Ian was absolutely correct - it's the introduction to that piece (same link): http://www.youtube.com/watch?v=OaCURpBe1aw


The following day, on the second page of that thread, another poster 'Trunkman' wrote in his post #25:




I was still none the wiser, never having heard of him - so for anyone else in the same boat: http://en.wikipedia.org/wiki/Michael_Nyman

Quote: Michael Laurence Nyman, CBE (born 23 March 1944) is an English composer of minimalist music, pianist, librettist and musicologist, known for the many film scores he wrote during his lengthy collaboration with the filmmaker Peter Greenaway ....


In a subsequent post #39, a couple of days later, IanP wrote:




This is the Wikipedia link which Ian embedded in his post: http://en.wikipedia.org/wiki/A_Zed & Two Noughts

There are various clips of the film on YouTube, including this: http://www.youtube.com/watch?v=QHW5G6JD0Ro

That includes another link to the full film: http://www.dailymotion.com/video/xd6ncj_a-z-and-two-noughts_shortfilms

But if you search around, it's also available elsewhere to watch for free: http://www.alluc.to/stream/a+zed+and+two+noughts

I did start to watch it and managed to last about 10 minutes before I gave up - too weird for me - never a fan of 'Art House' movies.


November 9, 2014 at 6:52 AM Flag Quote & Reply

Seiko7A38
Site Owner
Posts: 9109

So there you have it - what one might have thought (and I certainly once did and for a long time) was a very clever original advert by Seiko, turns out to be nothing more than a crib of someone else's concept of a year earlier. Once again, IanP was absolutely correct:


which, amongst other things, features time-lapse photography of dead animals decaying.

The advert obviously mirrors this with all the other watches decaying around the Seiko.



November 9, 2014 at 7:42 AM Flag Quote & Reply

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